How to Buy Jewelry Like a JewelerAnyone can make a stamp that says Pt for platinum, stamped on white gold, 18k stamped on 14-karat gold, or JAR for the great jeweler Joel A. Rosenthal. You never want to accuse anyone of that this is the sort of accusation that will make you seem naive rather than knowledgeable. So if it’s platinum, weigh it in your hand. If there’s a similar piece in white gold, ask to hold it, and weigh that one too. The white gold will be lighter, shinier, and usually a little yellower.
Jewelers in Dana Point deal privately with an affluent clientele from all economic levels, and usually expect them to arrive whit a general knowledge of jewelry. The best deals they ever gave to customers were to those who insisted on a low price—too low—and then simply would not leave or kept coming back until they relented.
You must be shameless in bargaining. It doesn’t matter whether you’re in Cartier or Neiman Marcus or De Beers. It also doesn’t matter whether you’re spending $1,000 or $100,000. Offer less, you have nothing to lose. After all Gems N’ Loans are different than your average jewelers in Dana Point and surrounding areas, offering diversity and custom design work as well. Whether it's a sale, loan, or new purchase, we are here for you!
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